Household Waste Management
In this assignment, we're required to raise awareness regarding the topic that we're given through digital platforms such as social media. Our group was assigned to the topic "household waste management".
My group consists of Kimberly Yong, Brian Tan, Gerald Kho, Jaylene Tan and I (Voon Ming Yee)
Progress
Empathy & Define
We started off by conducting a case study on how nuclear families manage their household waste as most of the households in Malaysia are nuclear families. After that, we collected our own data by sending out google forms to our friends and families to support our case study.Followed by, we came up with clear objectives for our action plan and an actionable problem statement
Ideate
In this stage, we brainstormed for types of social media platforms to use and contents to be posted. Ultimately, we thought of posting infographic posters, animated posters, short video, household waste DIY ideas, instagram stories and so on. Thus, instagram has become our finalized social media platform as most of our peers are using it nowadays.
In addition, we decided to apply the instagram algorithm to engage with a larger group of target audience. It was a new concept to us and we were amazed by how instagram actually works as it was not as easy as it appeared to be
Prototype
During the prototype phase, we created our content and made amendments whenever there's any error or flaws. We also improvised some of the posters' layouts to suit the Instagram page feed.
For instance, I made a few improvisations on my video title and content as I received some feedback from my group members who said that the video is not engaging enough and the content has to be amended.
Presentation
Finally, we published our content for public viewing and engagement. When the campaign is ongoing, we grew our account and received feedback from the users. From there, we worked on additional contents requested by the users in order to make this campaign more engaging to them.
For instance, we made an Instagram poll and asked our target users whether they have any questions regarding our campaign. One of our target users requested for names of reliable recycling centers in KL.
Thus, we decided to produce a few content posts regarding reliable recycling centres in KL which also in a way acts as a practical guide for them to manage their household waste properly.
When the campaign came to an end, we checked the user insights, which features the number of target users that we've reached throughout the weeks of campaigning. To our surprise, we received more than 12k impressions from our target users! We were overjoyed and glad that this campaign managed to reach such a large crowd.
In addition, I also think that the instagram face filter was a huge success and major key to attract our target users as it's realy cute and easy to use as well.
Outcome
Reflection
In short, I've learnt a lot from my team members in this assignment who are Kimberly Yong, Gerald Kho, Jaylene Tan and Brian Tan. In my opinion, the most challenging part must have been the part whereby we have to engage with our target users and make sure that our content is presentable and at the same time, suits their interest as well. The main element that made ours campaign a success must be the face filter which has engaged more than thousands of viewers
In order to create meaningful content for our target users, we did an extensive research on household waste management such as the methods and benefits of it and extracted important points from our case studies. We also realised the importance of independent learning which is portrayed through “lifelong learning”.
One of my fondest memories working in this group was when we got to exchange valuable ideas and also having late night calls to complete the slides in time. We definitely bonded through the meetings and ups and downs that we had while working as a group.
Moreover, I’ve also learnt to communicate with my group members and helped each other to mobilise the power of teamwork. This assignment also required us to think critically especially when it comes to
Besides that, I've also learnt the importance of time management as we were moving forward as a team. Therefore, a progress calendar was made to track our progress and timeline. Teamwork was also essential in this assignment as without everyone's collective effort, we would not be able to produce such an amazing outcome.